Special Edition OfficeHours | Veterinary Medical Entrepreneurship
Colleague-led discussion and Q&A session on the art of entrepreneurship within the veterinary medicine industry.
Entrepreneurship is hard.
Entrepreneurship in any industry is a challenge. Succeeding as a health entrepreneur takes skill, study, a lot of grit and community support.
CultivateWellbeing supports health entrepreneurs with a vision for change in the world. In order to continue to serve our patients, we emphasize resiliency, self-care, and wellbeing. We are a community of medical professionals striving toward the better care of our patients, their families, and our world. Thanks for being here!
Our programs and services are built to support the entrepreneurial spirit within medical practitioners as they bring their vision for positive change into the world ... while also thriving as a human. The Office Hours series is a core part of creating community and ensuring that our entrepreneurs have access to support throughout the week.
This Office Hours series highlights the experience of being an entrepreneur in medical industries and creates an environment for sharing encouragement and tips for succeeding as a medical entrepreneur.
Office hours are held weekly:
Weekly sessions: Tuesday & Fridays 11-12:30p MT
Cost: $35 USD, sliding payment scale available
Location: Virtual Waypoint
Special Edition | Veterinary Medical Entrepreneurship
On the first Tuesday of each month - join our veterinary community for a special edition OfficeHours - we’ll focus on the unique challenges and resiliency strategies for entrepreneurs in the veterinary medical fields and animal care industries.
Join Dr. João Lourenço Hasckel Gewehr, the medical director for Veterinary Cannabis and founder of both an education startup and partner in a company specializing in customer service automation using artificial intelligence, for a conversation about surviving and thriving as a veterinary medical entrepreneur.
Sessions count as 1hour CE for VCCounselor renewal. Register at least 10 days in advance.
About the Facilitator


Dr. João Lourenço Hasckel Gewehr
Veterinarian (MV), Master in Veterinary Medicine (2024).
Dr. João Lourenço Hasckel Gewehr has always felt a deep connection with animals, which inspired him to pursue a career in veterinary medicine, where he has made significant contributions in both traditional and cannabis-based veterinary practices.
In 2019, Dr. Gewehr traveled to the United States to study under Dr. Andre, founder of Veterinary Cannabis, and completed the Veterinary Cannabis Counselor (VCC) certification. After returning to Brazil, he graduated from Santa Catarina’s State College in 2020 and began practicing as a general veterinary clinician in Florianópolis.
In 2021, he shifted his focus toward cannabis medicine, launching the course "Médico Veterinário Canabinologista" (MVC – Cannabinologist Veterinary Doctor) in collaboration with RED Medical Cannabis Brazil. That same year, he published the e-book Guia Inicial da Cannabis na Medicina Veterinária (Initial Guide of Cannabis in Veterinary Medicine).


Dr. Gewehr completed his Master’s Degree in 2024 at the Federal University of Brazil, with groundbreaking research on the effects of phytocannabinoids in canine anesthesia, which was published in a high-impact international journal.
Today, he is the visionary founder of an international educational platform dedicated to teaching the use of phytocannabinoids in veterinary medicine and advancing professional development, with courses available in multiple languages, including Portuguese, Spanish, and English.
He is also a partner in a company specializing in customer service automation using artificial intelligence, contributing to innovation and the advancement of humanity.
Dr. Gewehr remains passionate about advancing knowledge of the endocannabinoid system in animals and inspiring veterinary professionals to explore this promising field. He currently resides in Florianópolis, Santa Catarina, Brazil.